Our History
Founded in 2018, we began as a small team of financial analysts frustrated by the lack of clear decision-making frameworks. What started as internal tools became the foundation of our product suite.
Our Mission
To simplify complex financial decisions through intuitive frameworks that empower individuals and businesses to make confident choices without the overwhelm.
Our Team
We're a diverse group of financial experts, data scientists, and UX designers united by a common goal: to create clarity from complexity.
Meet the Leadership
Sarah Johnson
CEO & Founder
15+ years in financial analysis and decision frameworks
Michael Chen
CTO
Data visualization and algorithm design specialist
Priya Patel
Head of Product
User experience and financial product design